Bridging the gap between media buyers and designers
Shahbaz K and Cem Verghese have years of experience scaling multiple eight figure DTC brands from sectors like health, beauty, fitness, and fashion using paid ads. In this session, they give us a detailed run down of creative testing and how to leverage performance insights to develop campaigns.
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Shahbaz is the CEO, and Cem works as the COO at Venture Beyond, an Ecommerce growth agency based in the UK. Together, they’ve helped brands scale through iterative creative testing, attribution modeling, data analytics and media buying automation.
They test 300+ creatives per month to grow DTC brands across multiple industries, and understand audience behavior very well. Their growth system has helped them scale brands from $1M to $25M+ in revenue, and they share it with the audience in this session.
Click here to download the templates they showcase in this session.
“Managing the relationship between a media buyer and a creative strategist is absolutely key to driving performance because the growth strategist knows what's working in the account but the creative strategist is the one who put it there.”
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