Accelerating growth with data-driven creative strategy
We sit down with three marketing leaders at high-growth DTC brands to learn how the role of creative strategy can improve marketing efficiency and accelerate growth.
Ad creation strategy, production, & iteration
Mirella Crespi, the performance marketing veteran has worked with 200+ brands to build creative strategies that help foster deeper connection with audiences, and maximize profit and scalability.
AI & Creative Workflow: 2024 Trends
John Gargiulo, co-founder of the digital agency Ready Set, teaches you how to use AI in your ad production and creative workflow.
Applying DTC principles to B2B advertising
Worlds collide as the leading DTC marketer teaches B2B marketers how to capture attention and make winning ads at scale.
Black Friday Creative Reports AMA
Join us for an AMA on creating, tracking, and analyzing your Black Friday ad creative.
Bridging the gap between media buyers and designers
Shahbaz Khokar and Cem Verghese from Venture Beyond explain what it takes to bridge the gap between media buyers and designers, and the importance of data to drive creative decisions.
Build & scale your performance creative team for next level growth
Performance marketing guru, Dara Denney shares how to build and structure high-performing creative teams, the role of a creative strategist and its impact on creative project lifecycle, plus how to build roles and hire based on friction points. Includes free resources.
Building a flywheel to 10X creative diversity
Learn how to nail down a winning process for ad creation and analysis — while expanding your reach to new customers.
Building an influencer program in 2024
Learn how to scale your winning DTC ads by fostering a high-performing creator influencer program.
Building the optimal creative team
Marketing maven, Brendan Bannister shares why UGC scripted creative is the future, how to collect creative data and utilize those reports, shares advice for creators, and a lot more.
Chew On This & Motion Present: 8-figure creative secrets & live ad tear-downs feat. Ashvin Melwani & Ankit Patel
Join Ankit Patel and Ashvin Melwani—co-founders of health & wellness brand Obvi—for a direct response advertising masterclass. Obvi has used Facebook ads to grow to $40M in sales.
Creative strategy for media buyers
As creative continues to take center stage among growth teams, it's more important than ever for media buyers to play an active role in creative strategy. Here's how to start and ensure success.
Creative strategy with HG Performance Creative
Lauren, Nicole, and Sarah have countless years of experience working with DTC brands and unlocking growth through psychology-based creatives.
Creative strategy workflow with Dara Denney
Join this AMA with Dara Denney, a Senior Performance Marketing Director and paid social expert, as she breaks down creative strategy and shares her workflow template to help you optimize your next campaign.
Creative testing best practices
Learn the entire process of what it takes to successfully launch new creative tests and how to evaluate success with Patrick Gatterbauer.
Ecosystem Thinking: Expanding your Meta strategy into TV and traditional media
Learn how to turn your success with Meta ads into winning TV placements.
Facebook creatives & building a successful team
Motion’s Head of Customer Success, Kyra Richards, breaks down Facebook creatives, strategies for launching ads in 2023, and what it takes to build a successful marketing team.
Faris vs Bachman 🥊 Creative Testing Showdown
Watch the creative strategy fight of the century — two DTC heavyweights, Jess Bachman of FireTeam vs. Andrew Faris of AJF Growth, go head-to-head on creative testing methodology.
From bootstrapped to $150M in sales—Quad Lock’s ads strategy revealed!
Adrian Rafter, Head of Performance Marketing at Quad Lock, teaches you the ads strategy that catapulted one of Australia’s most successful startups from obscurity to category domination.
Fundamentals of creative analysis
Whether you’re new to creative analysis or know a few tricks yourself, this session with creative experts will provide you with the best methods to run data-driven ad campaigns.
High-Converting Creative for BFCM 2025
Discover the high-converting hooks and ad formats that will help your brand dominate the biggest shopping weekend of the year.
How to build, scale, and test an unstoppable creative library ft. Kevin Kovach
Attn Agency expert, Kevin Kovach explains how to ramp up ad accounts, adjust your attack with real-time data, and fight creative fatigue at every stage of the funnel.
How to Configure Motion for Andromeda
Update your Meta Ads creative strategy with Andromeda-inspired workflows.
How to Configure Motion for Andromeda
Update your Meta Ads creative strategy with Andromeda-inspired workflows.
How to create ads that Gen Zs can’t resist
Gen Z can be hard to understand as a demographic and resist traditional marketing approaches. In this event, we chat with the Lauren Labeled co-founders to learn how they nailed advertising to Gen Zers and helped 80+ brands achieve growth with top-performing ads.
How to create winning AI ads
A virtual, hands-on event exploring the top workflows for creating ads using AI.
How to do Creative Strategy in 2025 AMA
Learn how to create content ecosystems where every piece of creative builds on the last.
How to make ads for services & experiences
Get creative inspiration for marketing services, experiences, apps, and anything else that doesn’t quite fit into the typical DTC box.
How to make high-production ads that actually convert
Fraser has generated millions in revenue for brands like Solawave and The Protein Works, producing in-studio ads. Join this session to see Fraser’s creative workflow for high-production ads, how he vets creators, when he uses AI for productions, and a lot more.
How to make TikTok creatives that convert
TikTok experts Olly Hudson and Loukas Hambi explain how to build a creative foundation on TikTok, conducting research, building personas, and a lot more in this session.
How to run the perfect creative strategy meeting
Get more value from your weekly creative strategy meetings. Learn the ideal meeting structure, which metrics to review, and how to assign tasks.
How top brands and agencies develop ads that convert
Dara Denney explains how to conduct creative strategy research and build campaigns based on customer journeys and past analytics. Review ad examples that will inspire your next set of creatives. Download free resources designed by Dara.
How winning ads really get made: Inside The Social Savannah's studio
Get a behind-the-scenes breakdown of how winning ads actually get made, from first idea to final output.
Jumpstart your creative sprint process
What makes up a successful creative sprint? Motion experts share a step-by-step process of creating an effective framework for your next creative sprint.
Marketing Operators LIVE: Creative Testing AMA
Go down the creative testing rabbit hole with the team behind the Marketing Operators podcast — DTC powerhouses Cody Plofker of Jones Road Beauty, Connor MacDonald of Ridge, and Connor Rolain of HexClad.
Maximize creative performance: round up of top trends and formats
In this final session, Dara Denney gives a live breakdown of which ad formats are working with dozens of examples of ecommerce ads, B2B ads, and her personal swipe file of effective creative. We also do an extended Q&A with top-voted questions from the audience.
Meet the Expert Agents
Get an introduction the minds behind Motion’s Expert Agents at this unique panel event.
Motion & Foreplay Present: Building Facebook ads live with Alex Cooper
Get into the nitty gritty of ad creation with DTC marketing expert Alex Cooper, Co-founder of the direct response creative powerhouse, Adcrate. Watch Alex build ads live for a real DTC brand.
Motion & Replo: Full-funnel creative strategy with HexClad
How do you build a creative strategy that reaches millions of customers? HexClad’s Head of Growth, Connor Rolain, shares tips behind HexClad's incredible full-funnel creative strategy and how they landed a partnership with Gordon Ramsay.
Motion & Varos: How creative strategy became the cornerstone of paid ads with Coast Digital
Max Finke from Coast Digital shares his creative strategy lessons from running ads for Barstool Sports, SiriusXM, and the Call Her Daddy podcast.
Optimizing media and creative for more effective ads
Find out how creative strategy provides the steps needed to create harmony between data and creative teams, plus learn metrics and strategies for implementation.
Performance Creative 101
With the impact of iOS 14.5 and increased competition in feeds, producing creative that stands out and converts is more important than ever. In this panel, we learn about how to create performance creative that is laser focused on driving conversions.
Secrets of high-converting ads feat. Savannah Sanchez
One of the most sought-after TikTok and Meta creative producers, Savannah Sanchez, reveals her secrets for high-converting ads in 2024.
The science behind winning TikTok ad formats
Discover the science behind the best-performing TikTok ad formats — what works, why it works, and how to make it work for your brand.
The winning creative strategy workflow in 2024 ft. Mirella Crespi
Mirella Crespi is the founder of Creative Milkshake, one of the largest performance creative studios in Europe. She's revealing the end-to-end creative strategy process her team uses to produce over 2,000 profitable Facebook & TikTok ads every month.
Tips for making high-performing ads on TikTok
Power Digital Marketing experts explain how to prioritize your initial creation, the different roles responsible for iterations and variations, and much more in this panel discussion. Check out their strategies and tips that you can start implementing today
Tips to ace creative strategy using analytics
Dara Denney explains how to bring analytics into creative decision-making. Learn how to differentiate between primary and storytelling KPIs and see how she runs reports to compare creative types, asset classes, formats, and performance. Dara holds nothing back in this top-requested training session.
UGC creative strategy for profitable growth
With 5x exits and 1x IPO, Micah Whitehead and his team truly understand the fundamentals of growth marketing and how to utilize creative strategy to land top performing creatives faster.