Build & scale your performance creative team for next level growth
If you're looking to build a successful performance creative team, this session is your ultimate guide. Dara Denney highlights the importance of having a reliable Standard Operating Procedure (SOP) to ensure consistent conversion of ads and teaches how to balance team structure and collaboration for a data-driven creative approach.
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In this part one of the ‘Make ads that convert’ series, Dara teaches you how to structure your performance creative team. She breaks down the creative process and how different roles like editor, media buyer, growth marketer, etc., come together to collaborate, prioritize, and analyze ads for top performance.
Watch the full recording to learn how to build a creative team that is driven by performance, tips for hiring creatives, utilizing SOPs, role of a creative strategist, and much more.
Check out her slide deck here.
“If you can find someone who can personify the core customer demographic in a big way, this can often be a huge unlock for that creative strategist role. So if you don't have a massive budget to hire a senior director of performance, for example, I would try looking for people who are creating content, and that personify this core customer demographic to slide into that role.”
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