UGC creative strategy for profitable growth
Micah Whitehead, founding partner of ZeroTo1, is an expert storyteller and marketing strategist who landed 5x exits and 1x IPO. In this exclusive chat with Motion, he explains how he orchestrates a creative strategy for better ROI and shares lessons for others to do the same.
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Micah leads the team of performance marketers at ZeroTo1, a performance creative agency for some of the fastest-growing VC-backed brands like Instacart, Omaze, Therabody, Landing, and ClickUp.
He tells us why the power of content matters in creative strategy and how to build high-performing ads to scale faster. Micah is also an expert at building relationships with creators and training them for maximized value. He tells us how he does it and shares lessons on utilizing those relationships to create UGC content.
Download these helpful resources built by Micah and his team: UGC Presentation | UGC Creator Manual Template | Recipes Builder
“We build relationships with creators and get them into our Creator Network. We're giving them values to join, like giving them preferred deals to brands, helping them get better at their skill. This gives us a qualified network of creators that we know are going to be high performing.”
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